What is a RFP cover letter, and why does it matter?

You’ve finished many hours tailoring a compelling proposal, and you’re ready to submit; but are you overlooking your RFP cover letter? Your cover letter is a single-page cover letter accompanying your proposal. It’s your very first opportunity to introduce your business and offer high-level information.

It’s also often a missed opportunity, with many companies just copy-pasting ‘boilerplate’, treating cover letters as an afterthought – unfortunate for them, and lucky for you!

Don’t let ‘word limits’ limit your proposal!

Word limits can lead to serious headaches when writing a proposal. You want to share so much information about your business, its people and its value.

You might find yourself ‘in the zone’, far exceeding word limits, cutting your work afterwards and wasting valuable time. But word limits exist for a reason – your evaluator likely has many proposals to read!

So, how do you write a great proposal, without writing a thesis?