Your executive summary is the most important part of your bid. But are you getting it right?
Experts agree that executive summaries are the most important part of your bid. They’re the most widely read, and offer you a opportunity to showcase your unique value proposition; convince the tender evaluator(s) to recommend you; and make it easier for them to justify that decision.
And yet, so many executive summaries are haphazardly thrown together at the end of a bidding process.
Here’s how to do better, avoid common preventable mistakes, and write an executive summary that gets results.
